We're still working on a name for this weblog. I want something clever and funny that makes you think of Apple Computer yet isn't obscure or confusing for new readers. We've kicked around several names, but none has been quite right. Some have been really awful.

It's more difficult than you might think. Mac users are prolific writers, and in their zeal to share the Mac experience they often start Web sites (and weblogs, newsletters, zines, etc.) to express their profound admiration for Apple and its products.

Unfortunately for me, the Mac community has burned through a lot of great names and clogged the domain name registry with options no longer available to me.

The names of columns, magazines and weblogs devoted to Apple take several basic forms:
1. Names that include the word "Mac" (e.g. MacCentral, MacWatch)
2. Names that include the word "Apple" (e.g. AppleInsider.com)
3. Names that attempt to play on the word "Apple" (e.g. AppleInCider)
4. References to Apple products or marketing (e.g. Think Secret, iWrite)
5. Names that contain in-jokes for Mac users (e.g. Dock Worker, Mad DogCow)
6. References to actual varieties of Apples (e.g. Delicious, Royal Gala, Spartan)

Until we know what this column will be called, I've decided to call it "Half-Baked."

If you have a suggestion, you can e-mail me at readme@mac.com.