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January 29, 2004
Pepsi + iTunes Superbowl ad
Posted by Sandy
The Pepsi / iTunes Superbowl ad was posted on several Web sites today. As of this writing, you can view the ad here and here (and other places I'm sure).
The ad is supposed to promote Pepsi, iTunes, and the 100 million song giveaway that begins on Sunday, but the message is a bit confusing. The song says the music pirates "fought the law and the law won" but the real message seems to be, "We stole music, got away with it, and now we're famous!" Or maybe I'm just a grumpy old man.
If the ad's tone and style are any indication, Apple's agency had little or nothing to do with it. Fortunately, Apple controls the entire user experience once viewers log on to iTunes.com.
Comments (3)
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1. ronn on January 29, 2004 08:42 PM writes...
Then I'm a grumpy old man as well. I don't like the commercials, for the most part.
I want more diversity (not just non-whites, just different people). Apple should have insisted on equal input for these.
Permalink to Comment2. David Burn on January 30, 2004 07:29 PM writes...
This is a Pepsi ad, produced by Pepsi's ad agency BBDO in New York City. Apple is merely their tie-in partner for the promotion. Had Apple's agency, TBWA Chiat/Day and their legendary ad man Lee Clow been on the job, the result would have been a much more original TV spot.
But the kids here did not get away with anything. Just the opposite. The RIAA won this round. They now have two major marketers endorsing their short-sighted world view--that recorded music must be paid for under any circumstance, online or off.
Permalink to Comment3. leon phelps on February 2, 2004 10:36 AM writes...
Sandy,
Permalink to CommentYou need to learn to think on your own. The commercial was about intellectual property and technology. I think you owe some caveman money for using his wheel invention for getting to work. You would be better off writing a comic or something.