Alex Salkever on Apple's corporate strategy:

Where Apple truly needs to step up is in the areas of technical support and understanding the needs of big enterprises. While it has a long history of providing customer support for individuals and small businesses, Apple has relatively little experience in the past decade supporting midsize and large corporations, vs. that of its business-computing rivals.

Apple could begin to address this problem by extending hardware-service guarantees on its servers beyond what it has now, which is industry-standard or slightly better. That's not enough to win over skeptics and make them new customers, particularly when you're talking about data-storage hardware and software.