Corante

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Sandy Sandy McMurray is a long-time technology journalist whose work has appeared in Time, the Globe & Mail, the Toronto Sun, Report on Business, Profit, and other sources. Between 1995 - 2002, Sandy wrote a weekly column about technology for the Toronto Sun, and served as Technology Editor for five Sun Media newspapers. He has been publishing on the Web since 1996.
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Apple

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March 11, 2004

Apple missing from the living room?

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Posted by Sandy

ExtremeTech asks, "Why is Apple MIA from the living room?"

The answer, as discussed here, is that Apple CEO Steve Jobs envisions the computer, not the TV, as the "digital hub" of the future. TV is competition.

Another problem is margins. Unless Apple can make a decent profit on each unit sold, it makes no sense to enter the market (unless not doing so will somehow doom the company).

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