Corante

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Sandy Sandy McMurray is a long-time technology journalist whose work has appeared in Time, the Globe & Mail, the Toronto Sun, Report on Business, Profit, and other sources. Between 1995 - 2002, Sandy wrote a weekly column about technology for the Toronto Sun, and served as Technology Editor for five Sun Media newspapers. He has been publishing on the Web since 1996.
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Apple

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June 08, 2004

Beatles negotiations

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Posted by Sandy

The Beatles' music is not available for online purchase. Not yet, anyway. But you can bet that every online music store would love to make a deal; preferably, an exclusive deal to sell Beatles songs online.

If you've ever wondered what tough business negotiations are like, here's a small sample. The following is a partial transcript of secret, behind-the-scenes negotiations between Apple Computer CEO Steve Jobs, Apple Corps, the public face of the Beatles, and EMI, the group's record label.

Steve Jobs: Try to see it my way, Do I have to keep on talking till I can’t go on? While you see it your way, You run the risk of knowing that our love may soon be gone.

EMI: We can work it out! We can work it out!

Apple Corps: Think of what you’re saying.
You can get it wrong and still you think that it’s alright.
Think of what we're saying,
We can work it out and get it straight, or say good night.

EMI: We can work it out! We can work it out!

Jobs: Life is very short, and there’s no time
For fussing and fighting, my friend.
I have always thought that it’s a crime,
So I will ask you once again.

Try to see it my way,
Only time will tell if I am right or I am wrong.
While you see it your way
There’s a chance that we may fall apart before too long.

EMI: We can work it out! We can work it out!

Coming soon: Imagine there's no Napster. It's easy if you try...

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