Would you trade in an old iPod to get $100 off a Dell DJ?

"I think it's unlikely that iPod users are going to give up their old iPods," said Tim Deal, analyst at Technology Business Research, despite Dell's "innovative and aggressive marketing strategy."

There are more reasons, Deal said. The iPod "is not just about the hardware, it's about the entire experience. Apple still offers the best integrated experience, from using the iTunes music store and application to the (iPod) hardware. It's easy to use," Deal said. Deal said he has tried both the iPod and players based on Microsoft software, such as the DJ.