Corante

About this Author
Sandy Sandy McMurray is a long-time technology journalist whose work has appeared in Time, the Globe & Mail, the Toronto Sun, Report on Business, Profit, and other sources. Between 1995 - 2002, Sandy wrote a weekly column about technology for the Toronto Sun, and served as Technology Editor for five Sun Media newspapers. He has been publishing on the Web since 1996.
Contact: readme@mac.com

Apple

Monthly Archives

November 26, 2004

Cult of Mac

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Posted by Sandy

The Cult of Mac by Leander KahneyI just spent an hour exploring Leander Kahney's book The Cult of Mac.

One sentence review: I wish I had thought of this.

The Cult of Mac combines Mac history and culture with beautiful photography and a great, eye-catching cover. The result is the perfect coffee table book; a handsome volume that can be read cover to cover or sampled and explored one section at a time.

...continue reading.

Comments (2) + TrackBacks (0) | Category: Recommended Reading

November 17, 2004

Switch: Lost Episodes

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Posted by Sandy

switch-lostepisodes.jpgApple's 2002 Switch campaign told the stories of real people who had switched from PCs to the Macintosh. The campaign featured TV ads directed by documentary filmmaker Errol Morris.

Before switching took a back seat to iPods, the campaign introduced several memorable Real People, including Janie Porche ("I saved Christmas"), Sarah Whistler ("It was a horrid little machine"), Gianni Jacklone ("Apple is da bomb"), and Ellen Feiss ("Hey, don't bogart that PowerBook!").

Now Errol Morris has posted some of the ads that didn't make it to air.

...continue reading.

Comments (2) + TrackBacks (0) | Category: Fun Stuff

November 10, 2004

Word killers

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Posted by Sandy

If Microsoft eliminated the Mac version of Microsoft Word tomorrow, would it matter?

That's a silly question. Of course it would matter. Word is an essential tool for many Mac users -- especially those who interact with Word for Windows users in a business environment.

That said, the growing number of alternatives to Word is making me wonder about the future of Word and Office for Mac.

...continue reading.

Comments (1) + TrackBacks (0) | Category: Software

November 09, 2004

Why no video - take 2

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Posted by Sandy

Note to Self after reading the comments and e-mail responses to Why no video iPod?:
1. Movable Type has a "Save as Draft" button for a reason.
2. When preoccupied by imminent release of Halo 2, see #1.

Why no video iPod? Because Steve Jobs said so.

Is Jobs wrong when he predicts the failure of Portable Media Center devices? I don't think so, but I guess we'll see.

Comments (1) + TrackBacks (0) | Category: Analysis

Creating a niche

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Posted by Sandy

delicious-library-icon.pngI was going to talk about Delicious Monster today, but John Siracusa did it better than I ever could. He notes the amazing attention to detail and care that went into this application, but also notes:

"You do not need this product. In fact, this product, if purchased, will undoubtedly absorb time that could be more productively spent doing something else. Shortly thereafter, you may simply get bored and never use it again. You have been warned."
I think the most interesting nugget in John's review is his observation that something like Delicious Library could become an essential application if movies, games and TV continue to move away from physical packaging in favor of digital downloads.

Comments (0) + TrackBacks (0) | Category: Recommended Reading

November 08, 2004

Why no video iPod?

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Posted by Sandy

iPod Photo - why no video?Why no video? That's the question everyone has been asking since Apple introduced the iPod Photo.

Critics charge that Steve Jobs has missed the boat this time; he's wrong, wrong, wrong about handheld video players -- perhaps even deliberately misleading the public "because of his ties to the movie industry."

I don't think he's wrong. I think he's right. Jobs is hanging back while Microsoft leads its hardware partners over a cliff.

...continue reading.

Comments (20) + TrackBacks (0) | Category: Analysis