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January 11, 2005
Little products, big change
Posted by Sandy
The big headlines from today's Steve Jobs keynote at Macworld will come from small products that represent a big strategic shift for Apple.
iPod shuffle ($99, $149) targets the market for low-priced digital music players that use flash memory.
Mac mini ($499, $599) targets the low end of the PC market.
Time for me to eat crow: I was wrong. I didn't think Apple would enter either of these markets. These releases challenge the company's tradition of releasing premium products at premium prices, and should help bring many more people to the Mac platform.
I'll have more on the keynote announcements shortly.
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1. Tom Coates on January 12, 2005 04:02 AM writes...
When I heard about the headless iMac I was really expecting it to be something else - like a media centre or something. I couldn't see why anyone would buy a mac without a screen, or at least I could but I couldn't see where the glamour was. But this was stunning. Really beautiful. Still I would like something for home media - a true home entertainment device.
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