Here are my point-form notes from today's Macworld keynote presentation.
Steve Jobs keynote
Macworld San Francisco 2005
APPLE RETAIL UPDATE
- 101 Apple retail stores now open
- lots of traffic: 1 million visitors per week
- photos of beautiful new London store (Regent Street)
- "world's most beautiful desktop computer"
- two sizes: 17" and 20"
- critical success (quotes Mossberg, Detroit Free Press, PC Magazine)
- most popular Mac in most recent quarter
MAC OS X
- over 12,000 native applications
- over 14M active users ("We have completed the transition to Mac OS X.")
- Tiger (Mac OS X 10.4) is on-target for release in the first half of 2005
- Tiger will have 200 new features
TIGER FEATURE - SPOTLIGHT
- find anything almost instantly, system-wide
- better than Google Desktop or MSN Search because it's built into OS
- instantly updates when things change
- built into Apple applications; developers can build it into their apps
Live DEMO of Spotlight
* Spotlight in Finder: Smart Folders in Sidebar
* Spotlight in System Preferences: search by keyword highlights pref pane(s)
TIGER FEATURE - MAIL
- Tiger will include a major upgrade to Apple Mail application
* Spotlight in Mail: Smart Mailbox feature (like tags in Gmail)
* new Slideshow button makes it easy to preview photos received in Mail
* one-button Add-to-iPhoto feature (adds as new album?)
Again, Mac OS X Tiger is on-target for release in H1 2005
TIGER FEATURE - QUICKTIME 7
- this will be "the most major update to QT in the past decade"
- QT6 has been downloaded 330 million times - 90% were Windows downloads
(remember that QT is also distributed in other ways, e.g. on game CDs)
* H.264 codec integration coming - "best video codec in the world"
(adopted by both DVD groups)
* H.264 codec scales from cell phone to full HD quality
TIGER FEATURE - DASHBOARD
- get in for quick access to information you need, then get out
- widgets provided by Apple in Tiger will include calculator, address book,
calendar, stickies, iTunes controller, world clock, converter,
dictionary/thesaurus, stock tracker, flight tracker,
language translation, yellow pages, weather
* demo: Dashboard widget palette appears below The Dock;
individual widgets appear with water ripple effect
* translation, conversion widgets suggest answers in real-time (as you type)
* flip widgets to change widget preferences (on back of widget)
* weather widget has several eye candy animations
* 3rd party widgets will follow Apple's lead (eBay widget shown as example)
* all active widgets appear and disappear at once (a la Expose)
TIGER FEATURE - iCHAT
- ties into AIM commmunity
- audio conference: up to 10 simultaneous
- video conference: up to 4 people (uses H.264 compression)
* full screen looks great; video reflections very nice
In summary: Mac OS X Tiger in on track for delivery first half of this year - "long before Longhorn."
- "2005 is going to be the year of HD video"
- Apple already has world's most popular HD editing product: Final Cut Pro HD
* introducing FINAL CUT EXPRESS HD
* "seamless integration" with iMovie and Motion
* $299 - coming in February, $99 upgrade price
- iLife is "leading the digital media revolution"
- new version is major upgrade of four apps, plus latest version of iTunes
iLIFE 05 - iPHOTO
- better organizing and searching, more powerful editing
- Jobs: "you will not need to leave iPhoto to make your pictures perfect."
- new slideshows, books, new project folders, new calendar view
* supports MPEG-4 movies - store and play in iPhoto
* complete support for RAW image format
* new transparent "editing dashboard" has MANY more features
* album contents now show at top of screen (like Roxio product for Windows)
* editing works the same whether you're working with RAW or JPG images
* nice new "straighten" tool in iPhoto editing, nice new slideshows
* new "book" templates - design manually or automatically
* photo editing available from within "book" design mode
* US print prices reduced to 19 cents per print
* can order books from within iPhoto
(including nice new wedding and baby album)
* new options for photo books: softcover, smaller softcover,
and 3.5 x 2.6 "pocketbook" design, all 20 pages minimum
* photo book prices start at $3.99 - simultaneous availability
(i.e. no long delay for Canada, Europe)
iLIFE 05 - iMOVIE
- faster, non-destructive trimming, more effects, MPEG-4 support, Magic iMovie
* HD video editing now possible in iMovie 05
(works with 'prosumer' HD cameras like Sony unit on display here)
Guest speaker on stage: Kunitake Ando - President of Sony
- Ando agrees with Jobs that 2005 will be "the year of HD"
- Ando says "great software is the glue that keeps hardware working together"
- Ando humorously suggests that Apple should stick to software... on the Mac
iLIFE 05 - iDVD
- new themes, OneStep DVD creation, animated drop zones
* support for all DVD recordable formats
* new themes, including nice "Baby Mobile" theme
iLIFE 05 - GARAGE BAND
- new Jam Pack 4 - new symphony orchestra instruments
* new features in GarageBand 05:
multi-track recording, real-time music notation, pitch and timing fixing
- "recorded tracks are now as flexible as instruments"
- new ability to create your own loops
- Vocal Transformer (not demoed or explained)
Musician John Mayer returns for live demo of GarageBand
* live music capture (as sheet music) is extremely cool
* multi-track recording shown (4 tracks captured during live performance)
iLIFE 05 - SUMMARY
- Jobs says integration is key to iLife suite
- $79 price tag; FREE on all new Macs
- iLife 05 will be available January 22
iWORK - new product (Keynote 2 plus Pages)
- successor to AppleWorks, which was written before OS X, before iLife
- iWork created from the ground up to take advantage of OS X and iLife
iWORK - KEYNOTE 2
- easy text animation "for mere mortals"
- new presenter display shows what's coming next before you get there
- new themes
- new scrapbook theme very nice
- new output to Flash (as well as PDF and QuickTime)
iWORK - PAGES (new)
- Jobs says Pages is "word processing with an incredible sense of style"
- advanced typography, multiple columns, footnotes, table of contents
- obviously built on Keynote idea of "master page" templates
* 40 Apple-designed templates, great for newsletters, menus, brochures
* wow. really slick templates.
* integration with iPhoto (and other iLife apps)
* idiot-proof import of photos
* really nice live updating of layout and resize tools
- compatible with AppleWorks, Word, outputs to PDF
- $79 price. Available January 22.
Jobs quote: "I wish I had a nickel for every time someone asked, 'Why doesn't Apple offer a stripped-down Mac that is more affordable?'"
Introducing the Mac mini
- Mac mini is BYODKM (bring your own display, keyboard and mouse)
- slot-load combo optical drive
- quiet, USB 2, Firewire, DVI, VGA, headphone jack
- connect to use "any industry standard display, keyboard and mouse"
- comes with Panther (Mac OS 10.3) and iLife 05
- Jobs: "no more excuses for people who want to switch"
* two versions: $499 and $599
* shipping January 22
* Mac mini is "the most affordable Mac ever"
- more than 230 million songs sold (note: was 30 million this time last year!)
- 1.25 million songs sold per day
- iTunes Store has 70% share of legal download market, despite competition
- now in 15 countries, representing 70% of global music market
* more than 1 million iTunes prepaid music cards sold since US Thanksgiving
* new today: retooled "iTunes Essentials" (i.e. Apple-recommended mixes)
- in 2003, 733,000 iPods were sold in the holiday quarter
* 4.5 million(!) iPods were sold in 2004 holiday quarter
(500% growth year over year)
* 10 million iPods sold so far, 8.2M in 2004
* iPod # 10,000,000 was sold in December 16, 2004
* during holidays, three of top five CE products on Amazon were from Apple
* iPod accessory market is amazing: over 400 products available
- auto support for iPod - BMW was first partner, announced last year
* iPod adapters coming in 2005 vehicles from BMW, Mercedes, Nissan,
Volvo, Scion, Alfa Romeo, Ferrari
- new phones from Motorola shipping this spring will have iTunes inside
ONE MORE THING...
- January 2004, flash players had 62% of total market
- January 2005, flash players have 29%
- "iPod mini worked" -- eating the lunch of mid-range players
- current flash music player characteristics:
disposable battery, no click wheel, tiny display, "tortured user interface"
Jobs: "We don't want to make another one of these. We want something even easier to use than the entry level iPod. This is not the way to go. We realized we had to come up with a new, original idea."
"Last year, iPod users discovered Shuffle - a new way to listen to their music. We decided to base a flash-based player on Shuffle."
- iPod shuffle - for PC or Mac
- smaller than pack of gum
- weighs under 1 oz
* also works as USB storage device
- no display! LED light will provide visual cues to user for navigation.
- buttons for play/pause, volume up, volume down, previous song, next song
- switch on back offers choice between shuffle or playlist
- USB 2 port on bottom, 12 hour rechargeable battery
- lanyard lets you hang iPod shuffle around your neck
* new "Autofill" mode for iTunes builds playlists to fit iPod shuffle
* two models 512MB (120 songs) for $99; 1GB (240 songs) for $149
* shipping TODAY (lineup begins forming at nearby Apple retail store...)
iPod Shuffle Accessories from Apple ($29 each)
- sports case
- battery extender
- rolling out in the next four weeks
iPod shuffle - "240 songs, a million different ways"
Jobs quote: "There's a lot of choice with iPods."
(A shot at WMA competitors' claim that they're about choice.)
Jobs asks crowd to recognize with applause hard-working Apple employees, and for families left without spouses, mothers and fathers as result of workaholic North American culture.
John Mayer returns to play Grammy-nominated song "Daughters"
Keynote presentation ends with a wave from Jobs and Mayer, who remain to have photos taken.