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January 12, 2005
Evidence of so-called "halo effect"
Posted by Sandy
Today's quarterly report from Apple provided the first hard evidence of the so-called "halo effect" -- the idea that iPod sales will help to increase sales of Mac computers.
Mac sales in the past quarter were up 26% from last year. The company sold over 1 million Macs in the quarter. (Compare that to roughly 800,000 Macs sold in each of the past two quarters.)
According to this CNET article analysts have been projecting a rise for the computer industry as a whole of about 10 percent, so Apple actually gained in terms of overall market share this quarter.
Is the "halo effect" real? Maybe yes, maybe no, but the question will soon be moot. The appeal of the entry-level Mac mini should prove to be a bigger incentive to buy than any vague link to a good user experience with an iPod.
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1. Glenn McGee on January 15, 2005 10:35 PM writes...
I'm thinking about this halo effect. i don't get it.
it is all fine but nothing that makes me excited. i would have liked the mini better if it were a fully enabled, networked media platform i could use for a tivo etc. maybe it will be. i will get excited then. for now i am afraid this is just "Mac Cube 2". it is however a great idea for getting PC people to switch, since you can just plug in your random keyboard and monitor. i'm buying them for all my new faculty with their current stupid PCs. my dean hates me for making all the faculty switch to mac, which he refers to as "pieces of shit."
the software, well, whatever. HD for ilife is fine, if i could afford a $3000 hd camcorder i would be thrilled. and who really wants to go direct to DVD from camcorder? uh, i could do that without the mac. iphoto, eh, tell me why again i care about cheaper paper photos, or why i should pay for cheaper photos by buying an upgrade that does nothing else new of consequence. i mean, who buys paper pictures anymore anyway?? idvd is pointless. i cannot find anything of interest there. dynamic drop zones? this is the Lowrey Organ of software. somebody push the Samba button.
garage band might be interesting to some people.
itunes upgrade is free.
where is iCal? nothing about it on Tiger site. seems to have dropped from view. so no more calendaring?
iwork is fine, and if the word processor can do all of that stuff and still import/export losslessly from and to MSW, then why not? i HATE Word. but for apple, how stupid is this? competing with microsoft on the last mac application microsoft really supports in some serious way? can't they read the tea leaves? keynote is still hard to import to from powerpoint, so if i were a 25 year old new executive at a mac-based advertising company or university, i might be thrilled, but i'm 37 and i have 100 powerpoints and i'm not about to hire somebody to convert them all to keynote so that they can look like pixar movies. seriously, doesn't anybody notice that powerpoint is the most evil thing to happen to public speaking ever? it is now officially *ok* to give boring as shit presentations, just as long as you have a dull show up on a screen. but even with fancy graphics, they are still going to be stupid presentations. apple isn't supposed to make that happen.
where is my g5 powerbook, or at least liquid cooled G4 dual processor powerbook? and seriously can't we have a cinema monitor at 23" for less than $1800?
call me greedy.
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