Corante

About this Author
Sandy Sandy McMurray is a long-time technology journalist whose work has appeared in Time, the Globe & Mail, the Toronto Sun, Report on Business, Profit, and other sources. Between 1995 - 2002, Sandy wrote a weekly column about technology for the Toronto Sun, and served as Technology Editor for five Sun Media newspapers. He has been publishing on the Web since 1996.
Contact: readme@mac.com

Apple

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August 29, 2005

Microsoft retail stores?

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Posted by Sandy

Is Microsoft planning to open retail stores?

According to the New York Post, Microsoft is "on the prowl" for retail space in Times Square.

"The move would be the software giant's first big stab at retail and may be an attempt to play catch-up with archrival Apple, which has hit a home run with its own branded stores, including its New York City flagship in SoHo. Microsoft is looking for a large space to create a 'branding experience' a la Apple's showroom and information center."
If the retail rumor is true, I bet it's for an Xbox store. "Microsoft retail store" is a straight line, not a strategy. For example:
Top 10 things overheard at the Microsoft retail store:
• "Please check all torches and pitchforks at the door."
• "You can browse, but you must use Internet Explorer."
• "It does work. You just need the patch."
• "We don't support that. Try the [partner name] store."
• "Very funny. No, we don't sell copies of Monopoly."
• "Please see the officer at the Authentication Bar."
• "The next version of the Microsoft Store should have that."
• "I'll give you an Xbox if you stop crying."
• "What other choice do you have?"
• "Beep. You seem to be shopping for an iPod. Can I help?"

Comments (2) + TrackBacks (0) | Category: Headlines


COMMENTS

1. sam on August 30, 2005 02:16 AM writes...

this is funny, because Microsoft HAD a retail showplace in san francisco, which shut down about 5 years ago. it was a big flop.

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2. Ed on August 31, 2005 05:53 PM writes...

My question is: What is MS going to sell?

Xbox? What's wrong with Toys R Us?
Mice and Keyboards? Ever heard of CompUSA?
Windows and Office? See above.

I guess they could show off Media Center, but is it wise to spend so much money on a store just for that (even if they include the aforementioned things)?

As far as creating a 'branding experience'...I hope they mean recreating. Microsoft is going to need all the help they can get and they're not starting from a solid position.

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