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September 27, 2005
Quality control and damage control
Posted by Sandy
Remember the Neistat Brothers? I'm sure Apple does. The battery problem that affected a relatively small number of iPod owners became a PR nightmare for the company thanks to an attention-grabbing short film.
Apple responded to iPod nano screen concerns today with news that the small number of iPod nano units affected will be replaced free of charge.
The company was less sympathetic to accusations that the iPod nano screen scratches too easily. Apple said the fourth-generation iPod screen uses the same material -- buy a protective case or be more careful. Ouch.
Visitors to Matthew Peterson's flawedmusicplayer.com (formerly ipodnanoflaw.com) will find that he seems to be happy with Apple's response.
Is this the end of the "nano too fragile" meme?
Comments (3)
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1. Scott Rose on September 28, 2005 01:45 AM writes...
I think the reason we're seeing more complaints about scratches with the iPod nano is because most of the iPod nanos sold are BLACK. Black shows off even the tiniest of scratches & blemishes much more noticeably than white. That's probably why more people are noticing it this time around.
Permalink to Comment2. Scott Rose on September 28, 2005 01:50 AM writes...
I just wanted to add one more thing: Today, for the first time, I looked carefully at the top of my white iBook, and lo and behold there were HUNDREDS of scratches! I never noticed these before until I actually stared carefully at the top of my iBook -- but because the iBook is white, they're usually unnoticeable. The iPod nano, being black, does not have the ability to shield these scratches.
Permalink to Comment3. Sandy McMurray on September 28, 2005 03:02 AM writes...
I take your point, Scott, but it's scratches on the screen that people are concerned about, not just scratches on the body.
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