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October 18, 2005
What's in a name?
Posted by Sandy
Signal vs. Noise (37 Signals) notes the branding problem presented by adding video sales to the iTunes Music Store.
Although iPod and iTunes are officially "music first" according to Apple, the iTunes Music Store has become Apple's main distribution channel for music and video sales, plus audio books, movie trailers, podcasts, and video casts.
If a new name is needed, what's the best candidate?
"Apple Store" is already taken (both online and retail). "iPod Store" isn't quite right, because it implies the sale of hardware, not media. And "Apple Media Store" is about a clunky as anything I can imagine.
Here's hoping it's not Vingle.
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1. Stephen Fleming on October 18, 2005 01:10 PM writes...
My prediction:
iTunes Music Store becomes iTunes Media Store.
"iTunes" is strong enough to be a brand now. Replacing "Music" with "Media" gives room for video, film, games, e-books, ringtones, whatever...
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