Corante

About this Author
Sandy Sandy McMurray is a long-time technology journalist whose work has appeared in Time, the Globe & Mail, the Toronto Sun, Report on Business, Profit, and other sources. Between 1995 - 2002, Sandy wrote a weekly column about technology for the Toronto Sun, and served as Technology Editor for five Sun Media newspapers. He has been publishing on the Web since 1996.
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Apple

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October 27, 2005

Locked in to iTunes

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Posted by Sandy

The Financial Times says Apple has already won the battle for online music dominance, because so many consumers have made an investment in digital music that only works with iTunes and iPod.

Many analysts and pundits claim that Apple will suffer the same fate with its closed systems as it did in the computer business, when the company allowed Microsoft to gain critical mass. That is the gamble in this high-stakes game of controlling the next generation of music distribution.

But as it stands now, Apple has myself and tens of millions of other iTunes users all but locked in. Even if Microsoft comes up with a better system and Sony some day figures out how to design a decent MP3 Walkman, I will not be switching from Apple. I cannot, because those songs I purchased on iTunes can only be played on my iPod. The switching costs are too high now. It is that way for most iTunes and iPod users.

Read the complete article here.

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