About this Author
Sandy McMurray is a long-time technology journalist whose work has appeared in Time, the Globe & Mail, the Toronto Sun, Report on Business, Profit, and other sources. Between 1995 - 2002, Sandy wrote a weekly column about technology for the Toronto Sun, and served as Technology Editor for five Sun Media newspapers. He has been publishing on the Web since 1996.
Contact: readme@mac.com
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December 07, 2005
Posted by Sandy
NBC President Jeff Zucker says more NBC shows will soon be available via iTunes.
The NBC deal expands Apple's TV offering to 300 episodes of 16 different series and Zucker said that number will expand quickly as NBC Uni fills the iTunes pipe with new shows.
"You are going to see a series of announcements in the coming weeks," he said. Variety says NBC was motivated by the growth of illegal downloads -- the network estimates that there are 430,000 illegal downloads of Battlestar Galactica each week.
Read the whole Variety story here.
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+ TrackBacks (0) | Category: Headlines | Predictions | Recommended Reading
December 02, 2005
Posted by Sandy
Some iPod sales numbers from Apple's annual 10-k: Apple said that net sales of iPods rose $3.2 billion, or 248 percent, during 2005 compared to 2004. The company said it sold 22.5 million iPods in fiscal 2005, an increase of 409 percent from the 4.4 million iPod sold in 2004. Apple has now shipped more than 30 million iPods since the device’s introduction four years ago. Link
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+ TrackBacks (0) | Category: Gadgets | Music | Recommended Reading
November 25, 2005
Posted by Sandy
Download Squad has some good tips to improve iTunes for Windows. The post mentions several useful add-on programs, including iTunesKeys and idleTunes. idleTunes has a host of useful features:
- find and insert album artwork into tracks
- copy iTunes playlists to any MP3 player
- export iTunes playlists as M3U, PLS, or B4S
- remove "dead" tracks from your library
- create playlists for all of the albums in your library
- create playlists for all of the artists in your library
- delete user playlists
By far the coolest feature of idleTunes is the way that it makes iTunes compatible with non-iPod portable music players, including intelligently renaming files when copying a playlist onto a screenless flash player to ensure the play order stays intact. Brilliant! And did I mention it’s free?
Finally, no post about how to fix iTunes would be complete without some directions on how to clean up your library and get consistent ID3 tags. For that, I'll direct you to Connected Internet, who has a great primer on how to use MusicBrainz Tagger to rationalize your music collection. It takes some time, but MusicBrainz makes it as quick and painless as it can be, and the results are definitely worth it.
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November 23, 2005
Posted by Sandy
Tony Smith at the Register suggests that Microsoft is pushing for a universal dock standard to help competitors take on the iPod.
Tony's reasoning: if rival MP3 players can use the iPod dock it loses a competitive advantage. If Apple opposes an emerging industry standard, that's bad for Apple and good for its competitors. Either way, creating an industry standard is good for those who create it.
In other words, if you can't beat 'em, make them join you.
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+ TrackBacks (0) | Category: Microsoft | Recommended Reading
November 18, 2005
Posted by Sandy
Yes, this is another post about iTunes pricing.
This time, the trigger was this post by Joel Spolsky, who notes that prices send a signal to potential buyers. The very act of establishing "premium" songs (or "discount" songs) communicates the assumed value of the music. People have come to believe that “you get what you pay for.” If you lowered the price of a movie, people would immediately infer from the low price that it's a crappy movie and they wouldn't go see it. If you had different prices for movies, the $4 movies would have a lot less customers than they get anyway. The entertainment industry has to maintain a straight face and tell you that Gigli or Battlefield Earth are every bit as valuable as Wedding Crashers or Star Wars or nobody will go see them.
Now, the reason the music recording industry wants different prices has nothing to do with making a premium on the best songs. What they really want is a system they can manipulate to send signals about what songs are worth, and thus what songs you should buy. I assure you that when really bad songs come out, as long as they're new and the recording industry wants to promote those songs, they'll charge the full $2.49 or whatever it is to send a fake signal that the songs are better than they really are. It's the same reason we've had to put up with crappy radio for the last few decades: the music industry promotes what they want to promote, whether it's good or bad, and the main reason they want to promote something is because that's a bargaining chip they can use in their negotiations with artists. Read the whole thing here.
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+ TrackBacks (0) | Category: Music | Recommended Reading
November 17, 2005
Posted by Sandy
Forbes: EMI Says Apple's Jobs Will Change ITunes Pricing Today EMI Group boss Alain Levy said at press conference today that he believed Jobs would introduce multiple price points for iTunes music within the next year. The Forbes story doesn't add much to what we already know. It notes that executives from the big labels have been "pushing Jobs publicly and privately to move to a tiered pricing system." This public comment could simply be more of the same.
See also More or less than 99 cents
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+ TrackBacks (0) | Category: Headlines | Music | Recommended Reading
November 16, 2005
Posted by Sandy
It's not an Apple product, but the pre-launch hype for the Xbox 360 is nearly as crazy.
With that in mind, here's another gadget autopsy* from AnandTech: inside the Xbox 360. Note the giant external power supply. Yikes.
* See also Inside the iBook G4.
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Posted by Sandy
Has the success of the iPod given Apple too much control of the music business? I'm not sure how many consumers feel that way, but it certainly seems to be a problem for the recording industry.
Who will rescue the record labels? This article from Business 2.0 says we should keep an eye on Navio, a company "that wants to help shift the balance of power back to the media companies." Imagine if you went to a music site to buy a single download for 99 cents, but instead you were offered the option to purchase the perpetual right to that song. With this right, you could download the song to your PC, your iPod, or your cell phone in whatever format was appropriate. And if you got a new computer, or if the digital-rights-management software protecting the file changed one day, you wouldn’t need to buy the song again. Your rights to the song would be stored online. Pay once, and it would be yours forever. If you lost it, you’d just download it again. Or you could share the song with a friend, or even resell it, depending on what rights you bought. I would be delighted to get more rights with my purchase, but not if I have to buy a "bundle" with unwanted stuff (e.g. ringtones) to get it.
I'm skeptical of the article's claim that Navio-protected content will soon work with the iPod. Anything you can reverse-engineer, Apple can "fix" later with an iTunes or iPod update.
Finally, the idea that power should shift back to the labels strikes me as bizarre. Can we shift a bit more power to the artists and their audience please?
Read the article: The Empire Strikes Back
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+ TrackBacks (0) | Category: Analysis | Headlines | Music | Recommended Reading
Posted by Sandy
Apple Power Mac towers are relatively easy to upgrade. Just remove the side panel and you have easy access to most of the components inside.
iBooks and PowerBooks are entirely different animals. Once you take them apart, they're never quite the same. If you want to add or change anything other than RAM, you need to know what you're doing.
That's what makes this illustrated guide to iBook surgery so impressive. If you've always wanted to see the inside of an 800 MHz iBook G4, click here.
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November 04, 2005
Posted by Sandy
Seb Janacek asks: will Apple revive an old idea and license Mac OS X to other PC makers?
In a word, no. Speaking at the Apple Worldwide Developers Conference in June, Apple marketing chief Phil Schiller insisted OS X would run on Apple hardware only. "We will not allow running Mac OS X on anything other than an Apple Mac," he said. I think this is more likely. Why give up a strategic advantage to help your competitors if you can grab their market share instead?
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November 02, 2005
Posted by Sandy
Check out BusinessWeek's new Byte of the Apple weblog, co-hosted by Peter Burrows, Arik Hesseldahl and Cliff Edwards.
Arik kicks things off with some thoughts about Intel Macs. He says he would be interested in buying a computer that can boot into both OS X and Windows.
What if you could run both simultaneously?
Welcome to the daily grind, guys. Try not to leave me in the dust. I'm just one man.
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October 27, 2005
Posted by Sandy
The Financial Times says Apple has already won the battle for online music dominance, because so many consumers have made an investment in digital music that only works with iTunes and iPod. Many analysts and pundits claim that Apple will suffer the same fate with its closed systems as it did in the computer business, when the company allowed Microsoft to gain critical mass. That is the gamble in this high-stakes game of controlling the next generation of music distribution.
But as it stands now, Apple has myself and tens of millions of other iTunes users all but locked in. Even if Microsoft comes up with a better system and Sony some day figures out how to design a decent MP3 Walkman, I will not be switching from Apple. I cannot, because those songs I purchased on iTunes can only be played on my iPod. The switching costs are too high now. It is that way for most iTunes and iPod users. Read the complete article here.
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October 26, 2005
Posted by Sandy
This thoughtful and entertaining rant by Charles Petzold is about programming with your bare hands rather than relying on tools that force you to program in a bad way. Along the way, he writes about the good, the bad, and the ugly of Microsoft's programming tool Visual Studio. Some observers of our digital lives have noticed the way in which certain applications cause a user to think in very rigid prescribed ways, and these are not good. One of the biggest offenders, of course, is PowerPoint. Start putting what you want to communicate in PowerPoint slides, and everything you want to say is ordered into half a dozen bullet items.
The critiques of technology we see in the movies seem to use metaphors of power or slavery. I think there’s a more proper metaphor for our relationships with much of modern consumer technology, however, and that metaphor is addiction. Read the whole article here.
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Posted by Sandy
Creative Labs U.S. president complains that Apple is responsible for a shortage of flash memory. "One of the key challenges we face in our MP3 business is an industry-wide shortage of 1GB flash memory," said Craig McHugh, president of Creative Labs, in a conference call with financial analysts. "Industry demand for high-capacity flash memory currently outstrips supply and this will impact availability of our 1G-byte flash MP3 players for the holiday quarter. The shortage of flash memory, according to industry analyst speculation, is primarily a result of a special deal that Apple has secured from a key supplier for the holiday season."
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October 12, 2005
Posted by Sandy
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October 11, 2005
Posted by Sandy
After more than eight weeks of silence, there's a new post today on As the Apple Turns.
Welcome back, Jack. I hope you're feeling better.
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October 04, 2005
Posted by Sandy
Jonathan Schwartz asks a provocative question: would you rather give up your browser or the rest of the programs on your computer?
Your browser gives you access to Writely (and Chalk and now WhiteBoard). Do you still need Word or AppleWorks?
In this environment, it's more important than ever that Safari work as expected on all Web sites, and users' frustration is compounded when the experience is less than perfect (or just less than the experience with Firefox or Internet Explorer).
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September 28, 2005
Posted by Sandy
Was Steve Jobs baiting the record companies when he called them "greedy"? That's how it looks to me. Jobs usually chooses his words very carefully, and leads you by the nose to where he wants you to be.
No doubt he anticipated that one or more of his label partners would respond angrily to his bait, and say something to attract the wrath of everyone who has ever paid too much for a CD.
It didn't take long. Warner Music CEO Edgar Bronfman Jr. made a public statement in favor of flexible pricing and was labeled a hypocrite by the EFF and others who remember Minimum Advertised Pricing.
"Some songs should be $0.99 and some songs should be more," Bronfman said. This did nothing to help his cause and gave ammunition to the "greedy" argument. This became the story.
Could some songs sell for less than 99 cents? Most reports do not mention the possibility, but check this out: "That's not to say we want to raise prices across the board or that we don't believe in a 99-cent price point for most music," [Bronfman] said. "But there are some songs for which consumers would be willing to pay more. And some we'd be willing to sell for less." Jobs has taken his case to the court of public opinion, and he's winning. Apple's side of the pricing issue is less complicated, easier to explain, and looks like a better deal for consumers. If the labels choose to negotiate with Jobs in public, they're going to lose.
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September 27, 2005
Posted by Sandy
So Microsoft and Intel have announced their support for the HD DVD video disk format. This is seen as a blow to Sony and others who back the competing Blu-ray disk format.
Apple is in the Blu-ray camp, along with a host of consumer electronics companies.
Although this announcement gives the HD DVD format a big boost, the rubber really hits the road when the next generation game consoles arrive. Sony says its PS3 will have Blu-ray inside; Microsoft has not committed itself to HD DVD for the Xbox 360.
Scoble links to a 2004 post by Mark Cuban, which suggests a dark horse in this race. Cuban notes that hard drive and flash memory may be the future of HD video distribution.
He makes a good point, and his lengthy post about the future of HD is interesting reading. As capacity rises and costs drop, we should consider the possibility that future HD content could be sold on thumb drive.
Update: Why Microsoft abandoned Blu-ray.
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September 20, 2005
Posted by Sandy

I was reading about Nintendo's decision to reinvent the controller and this passage jumped out at me:
"Focusing on product innovation at the expense of commodity markets is a classic business strategy that is used successfully in non-game companies around the world. Companies like 3M are required as part of their strategic plan to have 30% of their revenue come from new products. They are constantly exiting markets when strong competition emerges and constantly competing with themselves by offering new products that outdate their existing products...
"What you find is that selling innovative products early on can be dramatically more profitable and less risky than selling commodity products. The early market might not be as large, but the money is much better. You see this over and over again. Nintendo sells less but makes more money. Sony and Microsoft sell more, but make less profit." Does that sound familiar?
This is recommended reading for anyone who wondered why Apple would axe its best-selling iPod in favor of a new model (and for anyone who is interested in Nintendo's new controller strategy).
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September 14, 2005
Posted by Sandy
Recommended reading: Fixed Fees and Diminishing Returns by Ross Rubin. "Subscription music services have the most theoretical value to music enthusiasts. However, the bigger one's music collection is, the less incremental value one will find in the service. The ideal customer for these services is a mythical musical virgin whore -- someone who has a limitless appetite for music, but who never buys it. Napster-to-Go competes with Napster Lite, the company's more "traditional" online music store. As more tracks are purchased, the subscription value decreases." Read the whole thing here...
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+ TrackBacks (0) | Category: Music | Recommended Reading
September 09, 2005
Posted by Sandy
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September 02, 2005
Posted by Sandy
Donna points to a guide to DRM (Digital Rights Management) published by the EFF (Electronic Frontier Foundation). ...in this brave new world of "authorized music services," law-abiding music fans often get less for their money than they did in the old world of CDs (or at least, the world before record companies started crippling CDs with DRM, too). Unfortunately, in an effort to attract customers, these music services try to obscure the restrictions they impose on you with clever marketing. Beginning with the iTunes store, the guide outlines the various restrictions that are placed on copy-protected digital downloads.
Although I strongly dislike DRM and usually buy music on CD, I'm willing to buy single tracks from the iTunes store. There's enough flexibility in the iTunes "Fairplay" license for my taste. The music is not locked into protected AAC format as long as I can burn it to CD. (The EFF guide fails to note that the 7 burn limit imposed by Apple's DRM applies to playlists, not individual tracks. This strikes me as a reasonable compromise between creators' rights and consumers' rights.)
The EFF guide is good and useful, but it leans towards the All DRM is Evil end of the spectrum. Those who know nothing about DRM should probably read the Wikipedia entry before reading the EFF guide.
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August 24, 2005
Posted by Sandy
Tim O'Reilly responds to accusations that O'Reilly sites are funded by search engine spammers, and reviews some of the challenges currently facing ad-supported Web sites:
I do recognize that Google's preferred form of advertising -- context-relevant ads via Adwords -- is a real advance in making ads useful and targeted. However, at least so far, our experience has been that Adwords revenue will not even remotely make up for the other forms of advertising we carry on our sites. So our alternatives are to: a) convert the sites from advertising to subscription, b) continue to support them via advertising, or c) shut them down.
Simply put, we pay O'Reilly Network contributors for content, and we pay our staff to develop and maintain the sites. The money to pay those people comes from advertisers. Readers get the content for free, and advertisers pay for the chance to get those readers' attention. It's expensive to create a quality website with original technology content--many O'Reilly Network competitors have gone by the wayside in the past few years. I can assure you that we're not merely "a publishing empire trying to bring in a few more bucks," as one person commenting on Phil's blog claimed. Offering ad-supported content is not a hugely profitable business, and we're just as much "someone literally trying to pay a bill" as the small guys who Phil's commenter gave a free pass to on this issue. Read the whole thing here.
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August 23, 2005
Posted by Sandy
Yesterday's lengthy Engadget 1985 entry combines nostalgia, tongue-in-cheek humor and clever self-parody. It also reminds us how much tech has changed in twenty plus years.
The Apple item in the list notes the discontinuation of the Macintosh XL (formerly "Lisa") and says the Apple II line is "the only real hope for the future of this company." (That's about as accurate as any prediction anyone has made about Apple in the past two decades.)
If the cell phone items in Engadget 1985 don't make you laugh out loud, check out the "portable" Panasonic system with its built-in turntable. Yikes.
Now, where can I get a Commodore 64 and a working copy of M.U.L.E.?
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November 26, 2004
Posted by Sandy
I just spent an hour exploring Leander Kahney's book The Cult of Mac.
One sentence review: I wish I had thought of this.
The Cult of Mac combines Mac history and culture with beautiful photography and a great, eye-catching cover. The result is the perfect coffee table book; a handsome volume that can be read cover to cover or sampled and explored one section at a time.
...continue reading.
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November 09, 2004
Posted by Sandy
I was going to talk about Delicious Monster today, but John Siracusa did it better than I ever could. He notes the amazing attention to detail and care that went into this application, but also notes:
"You do not need this product. In fact, this product, if purchased, will undoubtedly absorb time that could be more productively spent doing something else. Shortly thereafter, you may simply get bored and never use it again. You have been warned." I think the most interesting nugget in John's review is his observation that something like Delicious Library could become an essential application if movies, games and TV continue to move away from physical packaging in favor of digital downloads.
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October 23, 2004
Posted by Sandy
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October 22, 2004
Posted by Sandy
Leander Kahney notes that the original iPod had bigger problems than the infamous, overblown battery problem: "...the FireWire port in first- and second-generation iPods suffers from a fatal design flaw. The connector is unreinforced, and the constant plugging and unplugging of the FireWire cable can loosen the solder on the motherboard.
With broken solder points, the iPod is no longer recognized by the host computer, though in most cases, it still charges." I have an early 20 GB iPod with an entirely different problem: the headphone jack is flaky. Sometimes it sounds good, but more often one side or another of the sound cuts out.
Is there a quick and easy $40 fix for that?
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Posted by Sandy
I want to talk about software development on Mac OS X, but I don't quite know how to frame the discussion.
It seems to me that there's been a lot of activity recently in the small developer and single-purpose application space. Is there a shift happening, or am I just noticing a bunch of small developers for the first time?
Maybe sites like VersionTracker, MacUpdate, and Apple's own Mac OS X Downloads page are raising awareness of single-purpose apps?
What do you think?
...continue reading.
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October 01, 2004
Posted by Sandy
Business Week writer Peter Burrows tackles the Macs cost too much argument:
Some say that by sticking to his high-priced strategy, Jobs is wasting an opportunity to grab market share. That's missing the point. Every other major PC maker has struggled to make money while going head to head with commodity king Dell Inc. Only by focusing on innovative, premium products has Jobs avoided that fate. If he can keep delivering on that formula, Apple's future looks surprisingly bright. Burrows notes that Apple's current marketing strategy is focused on the "halo effect" provided by the iPod sales boom. The new iMac is being sold with the line, "from the makers of iPod."
If this doesn't work, maybe they should adopt Burrows' line of thinking and try Apple. We make innovative, premium products.
If that doesn't work, maybe Apple could buy the trademark for It doesn't suck from Bare Bones Software.
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September 23, 2004
Posted by Sandy
Eliot Van Buskirk tells The Secret of the iPod's Scroll Wheel. The iPod's scroll wheel has been through three iterations. The first one actually rotated; then there was the touch-sensitive one; and finally there's the clickable one found on the iPod Mini and fourth-generation iPod. I'd always assumed that this bit of design genius sprang from Apple Computer's labs. But in fact, I discovered that a company called Synaptics, which primarily makes touchpads for laptops, actually perfected this little piece of navigational heaven, in accordance with Apple's stringent design requirements. Read the rest here.
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September 20, 2004
Posted by Sandy

Griffin Technology's RadioSHARK is an AM/FM radio receiver designed to plug into your computer via USB to enable radio recording and PVR-like "time-shifting" of programs.
Griffin won Best of Show at Macworld in 2003 for the RadioSHARK, but it's been a no-show ever since. Unfortunately, "available for pre-order" and "shipping soon" on the Web site does not equal product availability.
Update: Griffin began shipping its "long-awaited" RadioSHARK on September 29, 2004.
...continue reading.
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September 13, 2004
Posted by Sandy
How much is it worth for Apple Computer to have a clear right to use the name "Apple" in connection with music-related sales? We may soon know.
According to this story in Variety, the legal dispute between Apple Computer and Apple Corps (the Beatles' company) may soon be settled out of court.
Apple Computer shareholders no doubt hope that the settlement will include exclusive access to the Beatles music library as well as a perpetual right for the computer maker to sell music-related products in future.
Stay tuned...
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September 03, 2004
Posted by Sandy
Kudos to the unnamed reader who alerted columnist Bob Cringely to the immense implications of the new iTunes Affiliate program program. The power of the RIAA and its members has always lain in money and marketing. The big record companies were able to pay large advances to top acts, and their marketing organizations were able to make small bands into bigger bands by aggressively promoting them and supporting tours.
[iTunes Affiliates] is the end of the RIAA and the big recording industry. Apple in the last year has signed deals with more than 300 independent record labels, most of them not big enough to do much promotion. But now they don't have to because that promotion will be handled by mtv.com and every music web logger, now that they have a material incentive to make recommendations and print lists. If I recommend a song -- IF I JUST TYPE A FEW WORDS -- and a thousand people decide to download based on my recommendation, heck, I just made $50 bucks. This is like sending tens of thousands of record sales people out on the road except that they can sell anything THEY like -- any of the one million iTunes songs -- making them salespeople with real conviction and maybe even with good taste. Maybe.
The RIAA will love the added revenue from this program until it becomes clear that they've been supplanted, at which point, it will no longer matter.
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August 30, 2004
Posted by Sandy
I spent several frustrating hours last week trying to get an MPIO FY200 digital music player to work. Although the package said it was Mac compatible, I eventually had to download and install new firmware and update the device to get it working. This was not a user-friendly experience.
If iTunes users are happy, part of the reason is Apple's control of "the whole widget" --- the iPod, the iTunes software and the iTunes Music Store.
Does this really matter? I think so. Read MSN Music: It's Really About Windows:
Analysts say much of Microsoft's own sales success depends on its hardware partners, however. The digital music space today is still largely driven by consumers with portable players such as the iPod, and Microsoft still lacks anything with that heft, they note.
"There is no Windows media device that is the equivalent of iPod, either in terms of technology or in role as cultural icon," Jupiter's Gartenberg said. "Without an iPod-like device there, in the short term (Microsoft's store) might not be as significant as people think.
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August 26, 2004
Posted by Sandy
The Rolling Stone article Microsoft to Debut Store makes several predictions about Microsoft's music store:
- available September 2
- up to 700,000 songs available
- not compatible with iPod
- to be integrated with Windows
- may offer Beatles catalog
Nothing earth-shattering there. However, there's an interesting tidbit in the quote from EMI's Ted Cohen. He says the Microsoft store is "a better mousetrap" because it integrates the company's search and instant-messaging technologies.
The iTunes store has a good search function, but the link to IM is interesting. It could be used to highlight and share playlists among store users.
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August 20, 2004
Posted by Sandy
Forbes columnist Arik Hesseldahl on Glaser vs. Jobs Real may be correct in principle, but that doesn't trump Apple's right to tell Glazer, Real and all Harmony users to go jump in the lake. Jobs is right to zealously defend the iTunes-plus-iPod business model until such time that it makes sense to change it. And if that means locking Harmony users out of the iPod, that's neither wrong, nor anti-competitive nor anti-consumer. It's just business.
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July 12, 2004
Posted by Sandy
Mac OS X users tend to believe that their platform is better than Windows. But why? James Davidson answers the question here.
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| Category: Recommended Reading
June 21, 2004
Posted by Sandy
David Munns of EMI Music says an iTunes store for Canada may be just around the corner. "I saw Steve Jobs [last week] and he is acutely aware the Canadian consumer is knocking on his door," Mr. Munns says. "I'd say it is very much on his radar now." Canadians music fans may consider this to be good news, but I'm not so sure. I thought negotiations were ongoing; now it appears that they're just about to start.
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| Category: Recommended Reading
June 07, 2004
Posted by Sandy
from a MacWorld editor's note by Jason Snell: iTunes does the heavy lifting. When iTunes plays back standard audio content (AAC, MP3, audiobooks, music streams), it decompresses those file formats and creates what's essentially a raw, uncompressed audio stream. That stream is compressed on the fly using Apple's Lossless Compression, encrypted, and sent to the AirPort Express. AirPort Express decrypts the stream, decodes it, and outputs it in either analog format (if you plug in a standard analog mini jack) or as a digital PCM stream (if you plug in a mini-sized optical cable, which you can get from most major cable suppliers or straight from Apple for $39).
If iTunes is playing back a digital multichannel file format like AC3 (Dolby Digital) or DTS, those bitstreams are wrapped in Apple's compression and encryption, and then decoded at the other end. In those cases, AirPort Express would end up streaming the raw AC3 or DTS stream via an optical cable to your home theater receiver for decoding. more here
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| Category: Recommended Reading
June 05, 2004
Posted by Sandy
I bow, once again, to the insight and wisdom of John Gruber. His latest essay, "Broken Windows," attacks the persistent idea that Macs are more secure only because they do not have a higher market share. So, lets concede the point, just for the sake of argument: OK, fine, if the Mac had the same market share as Windows, the tables would be turned and thered be just as many Mac security exploits as there are Windows exploits today.
Now what? Given that the Mac is never going to attain a monopoly share of the operating systems market that merely expanding its share to, say, 10 percent would be universally hailed as an almost-too-good-to-be-true success isnt it thus only logical to conclude that the Mac is forever "doomed" to be significantly more secure than Windows? I'm glad to have Daring Fireball in my neighborhood.
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| Category: Recommended Reading
June 04, 2004
Posted by Sandy
 Stowe Boyd Greg Narain notes the exciting potential of Pocket Rendezvous -- a system that would help handheld devices to "discover" each other so they can share data.
What struck me as I read this item is that most of the things he's dreaming about are things I take for granted on the Mac. I don't need a Rendezvous-enabled Palm; I have a PowerBook!
...continue reading.
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| Category: Recommended Reading
May 31, 2004
Posted by Sandy
John Gruber suggests that Apple should address its security issues head-on, "with plain language and the straight truth" rather than trying to spin the facts. The major problem thats been laid bare over the course of the last two weeks is not that Mac OS X has major design flaws, or that its about to be run over with serious security exploits. The problem is that Apple has been revealed as a company that treats security vulnerabilities as marketing problems, rather than as technical problems. Gruber's terrific essay gives good marks to the Design/Implementation of Mac OS X, but poor marks to Apple for its Response/Communication approach.
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| Category: Recommended Reading
May 26, 2004
Posted by Sandy
Charles Miller's note The Mac is a Harsh Mistress highlights the strange relationship Mac users have with their computers.
Macs are not simply tools or machines. They have personality. They have quirks. They are lovable and charming, infuriating and maddening. There are days when I want to kiss my PowerBook and days when I want to smash it.
A Windows machine can increase your blood pressure and make your blood boil, but only a Mac can break your heart.
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| Category: Recommended Reading
April 19, 2004
Posted by Sandy
Apple sells two different types of notebooks: iBooks target home consumers; PowerBooks are designed for professional users who need more, well, power.
It's easy for a starving student or a professional video editor to figure out which notebook to buy, but everyone else tends to get a bit confused when shopping for a mid-range Apple notebook. If you have $1,500 (or so) to spend (lucky you!), should you buy the most expensive iBook or the least expensive PowerBook?
In other words: if you're comparing iBook vs. PowerBook, what does the PowerBook have that the iBook doesn't?
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| Category: Recommended Reading
April 15, 2004
Posted by Sandy
kernelthread.com has a good introduction to Mac OS X for Linux users: This document does not aim to regurgitate Marketing KoolAid, not that there's anything wrong with it, but is intended primarily as an introduction to Mac OS X for those members of the technical community who are not familiar with it. You can think of it as a somewhat low-level taste of Apple's operating system. Consequently, some parts are fairly technical, and the implicit assumption is that you are familiar with fundamental concepts of one or more of BSD, Mach, UNIX, or operating systems in general. In many cases I have made no attempt to provide background details of the concepts referred to in the discussion. Get the whole article here.
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March 29, 2004
Posted by Sandy
In case you haven't seen this already...
The Macworld article Panther Secrets Declassified by Christopher Breen, Dan Frakes and Rob Griffiths uncovers some cool, unheralded features of Mac OS X version 10.3.
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March 27, 2004
Posted by Sandy
Tim Oren notes that Apple's HyperCard software passed away quietly this week.
HyperCard always had a marketing problem of not being clearly about any one thing. Since it was initially packaged with every Mac shipped, it's likely the majority of buyers used it as a quicky Rolodex, if anything. You can read the rest here.
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March 25, 2004
Posted by Sandy
Catching up after a few days off, I see that Apple is now shipping the first of its new Xserve G5 servers. According to this story, the Xserve G5 is opening doors at telecom companies and other enterprise-level businesses where Apple has previously not done well.
...continue reading.
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Posted by Sandy
RealNetworks CEO Rob Glaser suggests that Apple's iPod should support other online music stores, not just the iTunes store. "Apple's (market) share will go down if they continue to do this. The only way to presently put songs on an iPod is to (buy) them from iTunes," Glaser said, referring to downloads purchased from online music stores. Of course, iPod users can also listen to any MP3 file, and any unprotected AAC file, including songs "ripped" from their own CD collection, but I'm sure Glaser had no intention of misleading people.
We've been over this before. It makes no sense for Apple to support protected file formats controlled by competitors. Adding support for WMA or Real's version of AAC can only help Microsoft and Real, and hurt iPod users in the long run.
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March 16, 2004
Posted by Sandy
Penny Arcade presents a window into the life of the stereotypical Mac user.

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March 09, 2004
Posted by Sandy
MacCentral talks to Steve Linford, founder and director of The Spamhaus Project: "We need our computers to be impregnable," he says, "something that Macs have always been famous for. We are so frequently under Denial of Service attack by spam gangs that everything on our network is designed around surviving it.
"With Mac OS X, we can flip vital services onto backup circuits and IP set-ups in seconds, trace attackers, and weather the storm without our services being interrupted. I don't sit around wondering how many crackers and script-kiddies are hammering our servers; I know those Macs aren't letting them in." Read the complete article here.
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| Category: Recommended Reading
Posted by Sandy
As noted in this article, we're not supposed to know that the chips and internal software that power the iPod are supplied by California-base PortalPlayer.
...continue reading.
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March 04, 2004
Posted by Sandy
This article presents some bullish predictions for Apple from a Merrill Lynch analyst. Steve Milunovich argues the iPod could help put Apple back on the consumer tech map and "become relevant again thanks to its tech know-how and strong brand."
...Fortuitously, sales of the portable music players have taken off amid the expansion of Apple's retail store base. The company has opened 76 retail stores since May 2001, and there's reason to believe iPods are attracting more foot traffic to the outlets, where customers will be exposed to Apple's sleekly displayed, consumer-friendly computers.
Milunovich believes the music players could even create a "halo effect" that prompts Windows users to switch to Macs, though not all investors would agree. Read the complete article here.
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March 03, 2004
Posted by Sandy
Alex Salkever reviews Apple's recent performance in the Education market: Apple still needs to work on its follow through and support in big one-to-one initiatives. Even so, something good is happening for Apple in education. The proof is in the market share and test-score numbers. Read the complete article here.
I think Apple has a Catch-22 problem in the Education market. Most schools won't be willing to buy new Macs until they understand the power of Mac OS X. Unfortunately, they can't run OS X on the older Macs that fill most of the classrooms and libraries of the nation.
What would happen if Apple sent an free eMac to the librarian at every public school in America? (Yes, the company's share price would drop, but what else would happen?)
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| Category: Recommended Reading
March 02, 2004
Posted by Sandy
Think Secret reports that Apple plans to open "mini" versions of its retail stores.
Industry analysts are pre-writing scathing reviews of the new retail strategy, based on the assumption that 'mini' stores will have lower prices than the regular Apple retail stores. (At least one of the rumor sites is bound to report that the new 'mini' stores will sell any item for $99. "Really! I swear it's true -- even PowerBooks and Xserves!")
Perhaps the new stores will offer "lucky baggies" when they open?
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February 27, 2004
Posted by Sandy
This article suggests that Microsoft may need to choose sides in the battle for online music sales or risk losing to Apple. The author further speculates that Roxio's Napster service might soon have the lion's share of Microsoft's support. The company now links to half a dozen music stores on its Web page, but has given prominent placement to Napster on its Media Center personal computers. Also, Napster is one of only two companies to have a branded version of Microsoft's digital-music player software. As noted here, Apple's advantage is its ownership and control of all three puzzle pieces: the online music store, the iTunes player software and the iPod hardware player. It's hard to compete with that.
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Posted by Sandy
Anand Lal Shimpi likes his new PowerMac G5:
What originaly convinced me that it would be possible for me to use a Mac was the fact that virtually every application (read: not games) I needed to use was available on the Mac... Other than the normal apps that everyone uses (FTP, IM, email, etc...) I have a couple of requirements: Photoshop, MS Office and Dreamweaver. I've grown accustomed to using those three applications in publishing articles for AT and luckily they were all available for OS X.
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February 26, 2004
Posted by Sandy
Rick Schaut of Microsoft's Mac Business Unit explains what went wrong with version 6 of Word for Mac: In order to understand why Mac Word 6.0 was a crappy product, we need to understand both the historical background that led to some key decisions, and we need to understand some of the technical problems that resulted from those decisions...
Having reaped the benefits of a decades worth of Moores Law, we who now think very little of putting 128 MB or even a half a GB of memory into a laptop computer might find it difficult to grasp just how much of a problem the 68K memory wall presented for Mac Word 6.0. But we were trying to get the whole thing to run in 4 MB of memorythats total system memory, not just the application partition. Read the rest here.
Bonus link: Schaut on Carbon versus Cocoa.
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Posted by Sandy
Alex Salkever on Apple's corporate strategy: Where Apple truly needs to step up is in the areas of technical support and understanding the needs of big enterprises. While it has a long history of providing customer support for individuals and small businesses, Apple has relatively little experience in the past decade supporting midsize and large corporations, vs. that of its business-computing rivals.
Apple could begin to address this problem by extending hardware-service guarantees on its servers beyond what it has now, which is industry-standard or slightly better. That's not enough to win over skeptics and make them new customers, particularly when you're talking about data-storage hardware and software. Read the rest here.
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February 25, 2004
Posted by Sandy
from osx.groovie.org
This site is aimed at the power user, *nix switcher, and those that want to tweak OSX to work better for them. If you've never had more than 4 applications open at a time, you are most likely not a power user... Perhaps the osx.groovie.org folks are unaware of this.
And this and this and this and this and this.
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February 12, 2004
Posted by Sandy
This article from E-Commerce Times explores the use of Macs by scientists. "It's safe to say that, since Mac OS X became widely adopted, there has been an increase of use within [the scientific] community... Scientists tend to prefer Unix (including Linux) over anything else, and Mac OS X is a revelation. You can compile all of your stuff: source code, projects, scientific subroutines. Mac OS X provides a nice environment for all of them."
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February 09, 2004
Posted by Sandy
Walt Mossberg turned to his son Steve for this review of Apple's new GarageBand software.
Meanwhile, Leander Kahney sought the opinion of several professional musicians for this article on Wired News.
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February 06, 2004
Posted by Sandy
Can Apple keep the worms out? Alex Salkever thinks so: "In short, now that Apple has Unix under the hood, Steve Jobs can't rely on security through obscurity. The argument that Apple is safer because of its marginal place in computing's cosmos no longer applies. With its embrace of Unix, Apple has joined a big family -- and it keeps growing, thanks to Linux and other open-source versions of Unix."
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February 05, 2004
Posted by Sandy
Near the end of this article, Tim Beyers of The Motley Fool suggests that investors should take a close look at Apple's balance sheet. He thinks the company is a good investment, at least in the short term, thanks to the popularity of the iPod.
...continue reading.
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